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Classic AOTW Herb Alpert & TJB-WHAT NOW MY LOVE SP-4114

What is your favorite track?

  • What Now My Love

    Votes: 15 31.9%
  • Freckles

    Votes: 2 4.3%
  • Memories Of Madrid

    Votes: 12 25.5%
  • It Was A Very Good Year

    Votes: 3 6.4%
  • So What's New?

    Votes: 4 8.5%
  • Plucky

    Votes: 1 2.1%
  • Magic Trumpet

    Votes: 1 2.1%
  • Cantina Blue

    Votes: 0 0.0%
  • Brasilia

    Votes: 5 10.6%
  • If I Were A Rich Man

    Votes: 0 0.0%
  • Five Minutes More

    Votes: 1 2.1%
  • The Shadow Of Your Smile

    Votes: 3 6.4%

  • Total voters
    47
One of the enigmas in the Herb Alpert canon, WHAT NOW MY LOVE has generated a lot of conversation over the years regarding the various sonic versions that have been released.

In the LP era, there was of course the normal stereo and mono variations, but within the stereo category, there were at least two different mixes of the album that found their way to the public.

The "wet" version generally features more echo on Herb's lead trumpet, has the short "Plucky", and has more prominent trombone parts on "Brasilia".

The "dry" version, which is what has been released on CD, has Herb's trumpet largely without reverb, has the longer "Plucky" with the bump'n'grind middle, and is missing some trombone parts on "Plucky".

It's possible to have a hybrid of the two as well, with one side being wet and the other dry. I know, I have one.

Those of us who "grew up" with the TJB have memories with these albums indelibly imprinted on our minds, and hearing the "other" version just sounds wrong to us. So in this discussion, let us know which version you heard first and consider "normal".

Theories on how the two came to be have to do with regional pressing and distribution, and differences between Herb and Larry Levine's mixes. We tend to think that the "wet" mix is Larry Levine's since the mono mix tends to be "wet" and we've heard that Larry did the mono mixes while Herb did the stereo.

Steve S. once told us that he brought the subject up to Herb who basically had no idea about what Steve was telling him. Steve was going to send Herb a copy of the "wet" version, but we've not heard any results.

Harry
My original version of this album is mono so I do not know about wet/dry mixes. I'd have to look in some boxes to see if I ever ended up with a stereo version of this album.
I picked "What Now My Love" as favorite but I did enjoy many of the selections.
 

Harry

Charter A&M Corner Member
Thread Starter
Staff member
Moderator
Listen for Herb's lead on "What Now My Love". On the wet mix, there's a constant reverb (quick echo) on all of the lead parts. On the dry mix. the main lead has little to no reverb but the "answer" trumpet parts are reverbed.

The easiest place to hear the dry mix is the CD of "Brasilia" - the trombone fills are totally missing! But they're there on the wet mix.
 

beatcomber

Member
I love the ambiguity of the title, "What Now My Love."

Does it mean "What's wrong NOW, my love" (said with a sigh) or does it mean, "What do we do now, my love" (ie: there's a conflict with the relationship)?
 

Harry

Charter A&M Corner Member
Thread Starter
Staff member
Moderator
English lyrics to the French song, "Et maintenant"

What now, my love, now that you left me?
How can I live through another day
Watching my dreams turn into ashes
And all my hopes into bits of clay?
Once I could see, once I could feel
Now I'm numb, I've become unreal

I walk the night, oh, without a goal
Stripped of my heart, my soul
What now, my love, now that it's over?
I feel the world closing in on me
Here comes the stars tumbling around me
And there's the sky where the sea should be

What now, my love, now that you're gone?
I'd be a fool to go on and on
No one would care, no one would cry
If I should live or die

What now, my love, now there is nothing?
Only my last goodbye
Only my last goodbye
 

beatcomber

Member
English lyrics to the French song, "Et maintenant"

What now, my love, now that you left me?
How can I live through another day
Watching my dreams turn into ashes
And all my hopes into bits of clay?
Once I could see, once I could feel
Now I'm numb, I've become unreal

I walk the night, oh, without a goal
Stripped of my heart, my soul
What now, my love, now that it's over?
I feel the world closing in on me
Here comes the stars tumbling around me
And there's the sky where the sea should be

What now, my love, now that you're gone?
I'd be a fool to go on and on
No one would care, no one would cry
If I should live or die

What now, my love, now there is nothing?
Only my last goodbye
Only my last goodbye
Jeez, I had NO IDEA it was a French song!

I just did a google search, and see that numerous English vocal versions were done, by Shirley Bassey, Ben E. King, Elvis Presley, and others.
:withstupid:
 

Harry

Charter A&M Corner Member
Thread Starter
Staff member
Moderator
The story goes that Herb knew of the song, and was vacationing in Hawaii where he heard car horns honking, in the correct pitches for the start of the song. That gave him the idea to record it.
 

DAN BOLTON

Well-Known Member
Around here, when the song was popular (and it seemed to dominate the airwaves), a local bank came up with a jingle based on it that was so bad, it was funny. A couple of guys sang a ditty about getting..." a loan with the smaller O-W-E...". They really butchered the song, which had to be their intent...they were way off key, but it was effective.

The same guys did another commercial with a cowboy theme where one of them, who was rather corpulent, rode a stick with a horse's head on it...he was the "Loan Arranger".


I'll stop now.
 
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