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"Look to Your Dreams" would have been perfect for the ending of a Disney princess movie. The lyric, melody, and choir just scream Cinderella or Aurora. Then it would have been a huge hit.This, a question I would like to place to Mr. Richard Carpenter:
"Why?"
In other words, what compelled him to (want to) record this song?
The lyric, the arrangement.....if speaking of 'not contemporary enough',
how would he come to prefer releasing this song as single, instead of, say,
Look To Your Dreams ?
And, the advertisement above speaks volumes, why bother (A&M Marketing)
spending money on a promotional advertisement that is so--what's the word?---bland.
Thanks for your insight on this, Rumbahbah !
Perhaps, given the option between I Believe You and Look To Your Dreams,
one song is more contemporary than the other (I really don't know!).
(Richard apparently did not want to record Look To Your Dreams, anyway.)
That being said, the Fan Club Newsletter of July 1978 #60,
has it a toss-up between Thank You For The Music and I Believe You
as the most likely candidates for a single release in 1978 (" in the near future").
(Also, When I fall In Love, Little Girl Blue & Dancing In The Streets mentioned in Q&A Section).
Thus, I simply fail to see Richard Carpenter's decision to opt for this song, and, Paul Riser as arranger.
Richard Carpenter:
"In addition to recording Christmas Portrait in 1978, Karen and I recorded several other selections,
including this lovely song written by the Addrisi Brothers (“Never My Love”)."
Sidelight: I remember when the song came out in 1978. My reaction, then, is quite the same as it is in 2015.
I could not fathom the reasoning which compelled its release--at that time,mind you---I saw the 'writing on the wall'.
I purchased this through the fan club. Wow, was that a long time ago.Very good points, Rumbahbah !
And, here is CFCN #64
April 1979:
"Many members have expressed disappointment in being unable to obtain the last single I Believe You,
and the B.L. Mitchell single which Richard produced last year. I am happy to advise you a limited supply
of both singles is now available through the Fan Club to USA Members only. The price is $1.50 each,
which includes postage and handling."
Well at the time, we fans were going through 'Carpenters withdrawal' due to the delay in a new Carpenters album. So it was a breath of fresh air to us. Lost all my 45s long ago due to a moving mishap with a motor oil can. So I no longer have it.Sadly, I do not own a 45 of the song.
In fact, I did not even try to get a copy back then.
Not too keen on it, yet!
I Believe You Single Billboard Ad from Oct 28 1978, unusual in that it was not an any album at the time and did not appear on any album until 1981 release of Made in America.
http://www.americanradiohistory.com/Archive-Billboard/70s/1978/Billboard 1978-10-28.pdf
Page 109
A&M never put much effort into their top act.To think what it must have cost A&M to run a full page ad like this and this is what they do with the space!
Richard provided a detailed answer to this question in a 1977 Passage interview.This is a quote from Richard:This, a question I would like to place to Mr. Richard Carpenter:
"Why?"
In other words, what compelled him to (want to) record this song?
The lyric, the arrangement.....if speaking of 'not contemporary enough',
how would he come to prefer releasing this song as single, instead of, say,
Look To Your Dreams ?
And, the advertisement above speaks volumes, why bother (A&M Marketing)
spending money on a promotional advertisement that is so--what's the word?---bland.
Information on this promo would be enlightening:
Those Good Old Dreams