Well, it's been seven months since Damita Jo was released and as many have observed on this board, the game plan didn't go down as originally planned. A quick rundown of the facts:
Damita Jo debuted at #2 on the Billboard 200 and Billboard R&B/Hip-Hop Albums Chart. The album was certified platinum in the USA and is slowly inching it's way towards scanning it's 1,000,000 units shipped to retail. The album yielded a few genre specific hits at radio but no major crossover smash (eg. "Just A Little While" #17 CHR/Top 40; "I Want You" #4 Urban AC, #18 Urban; and "All Nite (Don't Stop)" #1 Billboard Hot Dance/Club Play.)
So, I guess the question is what now? Ever since the BET Awards aired last June, where Janet ran through a much hyped yet anti-climatic performance of "All Nite (Don't Stop)", she's been missing in action (bar her guest appearance on Will And Grace last week and the Teen Choice Awards last month.)
Well, if Velvet Rope era history is anything to go by, I think all signs point towards Janet becoming the collaborator du jour over the next year in an effort to reacquaint herself musically with the public while gradually putting the past year behind her. For the uninitiated, let's rewind back to 1997/1998. The Velvet Rope was a #1 Pop and R&B album that yielded a number of radio hits including "Together Again" (#1 Hot 100) and "I Get Lonely" (#1 R&B/Hip-Hop), however, compared to her previous studio effort janet., the album was categorized by some critics as a commercial disappointment since it "only" sold 3 million units in the USA and charted only two Top 10 hits compared to the five Top 10 hits yielded by it's predecessor.
Well, faster than you can say "Oi vey LaToya!", Janet was back in the recording studio collaborating with everyone from Elton John ("I Know The Truth") to Blackstreet ("Girlfriend/Boyfriend") to Busta Rhymes ("What's It Gonna Be") to Ricky Martin ("Ask For More" recorded for an international Pepsi ad campaign) and a few others who I might have overlooked.
True, the only song which left an impression on the Pop/R&B landscape was the Busta Rhymes single, however, in heinsight, one must acknowlege these duets/colloborations played a shrewd role in marketing Janet's brand to a wider demographic while simultaneously extending her chart run after "Everytime", the final single from The Velvet Rope, failed to chart.
Will we be seeing a repeat strategy? It looks like it. Except this time, I think Janet would be wise to strictly focus on working with urban/hip hop artists since these types of collaborations seem to work best for her and are the most immediate in today's environment (sad but true). As if on cue, MTV News is reporting Janet has already collaborated with Chingy on a single entitled "Don't Worry" from his upcoming sophomore album Powerballin'. The set is due November 5th. I also recall reading a few months ago that Lil Jon was working with Ms. Jackson on a new track although I don't think that collaboration materialized since it doesn't appear on his upcoming set Crunk Juice.
Whether some people view these collaborations as a calculated attempt at remaining visible or a genuine desire to add some spice to her repetoire is up for debate. Perhaps it's a bit of both. Whatever the case, I am looking forward to seeing what "the next move" will be so to speak. Fortunately, Janet remains a relevant artist in both the Pop and R&B arena, therefore, I think a "comeback" (for lack of a better word) shouldn't be too hard to achieve.
Damita Jo debuted at #2 on the Billboard 200 and Billboard R&B/Hip-Hop Albums Chart. The album was certified platinum in the USA and is slowly inching it's way towards scanning it's 1,000,000 units shipped to retail. The album yielded a few genre specific hits at radio but no major crossover smash (eg. "Just A Little While" #17 CHR/Top 40; "I Want You" #4 Urban AC, #18 Urban; and "All Nite (Don't Stop)" #1 Billboard Hot Dance/Club Play.)
So, I guess the question is what now? Ever since the BET Awards aired last June, where Janet ran through a much hyped yet anti-climatic performance of "All Nite (Don't Stop)", she's been missing in action (bar her guest appearance on Will And Grace last week and the Teen Choice Awards last month.)
Well, if Velvet Rope era history is anything to go by, I think all signs point towards Janet becoming the collaborator du jour over the next year in an effort to reacquaint herself musically with the public while gradually putting the past year behind her. For the uninitiated, let's rewind back to 1997/1998. The Velvet Rope was a #1 Pop and R&B album that yielded a number of radio hits including "Together Again" (#1 Hot 100) and "I Get Lonely" (#1 R&B/Hip-Hop), however, compared to her previous studio effort janet., the album was categorized by some critics as a commercial disappointment since it "only" sold 3 million units in the USA and charted only two Top 10 hits compared to the five Top 10 hits yielded by it's predecessor.
Well, faster than you can say "Oi vey LaToya!", Janet was back in the recording studio collaborating with everyone from Elton John ("I Know The Truth") to Blackstreet ("Girlfriend/Boyfriend") to Busta Rhymes ("What's It Gonna Be") to Ricky Martin ("Ask For More" recorded for an international Pepsi ad campaign) and a few others who I might have overlooked.
True, the only song which left an impression on the Pop/R&B landscape was the Busta Rhymes single, however, in heinsight, one must acknowlege these duets/colloborations played a shrewd role in marketing Janet's brand to a wider demographic while simultaneously extending her chart run after "Everytime", the final single from The Velvet Rope, failed to chart.
Will we be seeing a repeat strategy? It looks like it. Except this time, I think Janet would be wise to strictly focus on working with urban/hip hop artists since these types of collaborations seem to work best for her and are the most immediate in today's environment (sad but true). As if on cue, MTV News is reporting Janet has already collaborated with Chingy on a single entitled "Don't Worry" from his upcoming sophomore album Powerballin'. The set is due November 5th. I also recall reading a few months ago that Lil Jon was working with Ms. Jackson on a new track although I don't think that collaboration materialized since it doesn't appear on his upcoming set Crunk Juice.
Whether some people view these collaborations as a calculated attempt at remaining visible or a genuine desire to add some spice to her repetoire is up for debate. Perhaps it's a bit of both. Whatever the case, I am looking forward to seeing what "the next move" will be so to speak. Fortunately, Janet remains a relevant artist in both the Pop and R&B arena, therefore, I think a "comeback" (for lack of a better word) shouldn't be too hard to achieve.