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"...To the labels, however, it was an invitation to gamble millions of dollars on a potential white elephant: an alien format that was expensive to manufacture and expensive to buy. Jerry Moss, chairman of A&M Records, claimed that the new format would “confuse and confound the customer”. It was a rough conference. “There were many black-disc lovers who didn’t want to change and said: "We don’t see why we have to go digital..."